Thanks to the tech-savvy millennial generation, the real estate market is a different world than it was just a decade ago. More and more, agents are catering to this group of 18 to 37-year-olds by offering virtual home tours, high-quality digital photos, and live streaming — all delivered on millennials’ favorite social media platforms.
Since millennials now make up a sizeable chunk of the homebuying sector, it makes good business sense to appeal to their likes and dislikes.
At a bare minimum, millennials can — and should — expect high-quality digital photos of each property taken with a professional camera — not just a smartphone. Gone are the days when an agent could get by with a few grainy photos photocopied on paper. Millennials simply won’t waste their time on a property with poor quality photos or no pictures at all.
Virtual tours attract millennials
Increasingly common, virtual home tours are being offered to appeal to millennials’ extreme visual nature. Going beyond static photos, these provide dimension to the actual space, allowing the viewer to imagine being there. Virtual tours also provide exceptional value when looking for a home long-distance. Don’t think virtual tours replace the digital photo gallery. Millennials expect both.
Social media live streams
Millennials throng to social media for advice and information on everything from fashion to careers to the real estate market. Videos and photos both garner more attention, engagement, and sharing on social media than links or static text. This benefits the agent and the seller, but it also benefits buyers. Live Streaming that features the agent narrating a home tour gives you the opportunity to see the property on a much more personal level. You’ll likely learn things about the property you might miss by just looking at photos or virtual tours. And you’ll establish a more personal relationship with the agent.
Social media paid ads target millennials
Keep your eye out for homes listed by paid ads on your social media. Paid ads work for agents to customize their target market and expand their reach beyond who might happen across their website page.
Savvy real estate agents know millennials like to see things from every angle — literally. This modern alternative shows you a different perspective on properties and should be used in conjunction with digital photos, live streams, and virtual tours, giving prospective buyers a comprehensive look at the property – all before even stepping foot on it.