The days are long gone when your real estate agent could market your house by holding an open house and sending out postcards to the neighbors. Today, 83 percent of house shoppers start their searches online, so your agent needs to be social media savvy.
Real estate websites. First and foremost, your home should be listed by your agent on the Multiple Listing Service (MLS) and mainstream real estate websites where most people start their search. Realtor.com is owned by the National Association of Realtors and receives more than 30 million unique visitors per month. Zillow is a massive real estate search engine and Trulia incorporates local demographic information, crime mapping, local school ratings and more.
Agent websites. Agents should have professional pages with their listings easily available. Your home should be professionally photographed and the pictures posted with your listing. A virtual tour is increasingly sought by home shoppers and should be offered. Agents who post regularly to blogs will rise in Google search results attracting more followers to their sites and your listing. These blog articles can also be posted to social media platforms to get more visitors.
Social media. Following on these basics, agents should link business Facebook and Twitter accounts to their websites. Your house should be marketed on both. Good agents will have a healthy budget for buying Facebook ads, and should be cognizant of Facebook’s ever-shifting algorithm for how ads get placed. By placing specific house ads and posting articles, social media becomes a powerful tool in selling your home.
Photos and videos. A professional photographer and videographer should be hired to shoot top quality pictures of your home. This is no time for a DIY job. Virtual tours are becoming an expected staple.